Brand Protection
What it does
Brand Protection detects impersonation attacks that generic filters miss. Working from a brand list you curate, it covers the full range of impersonation tactics — from look-alike domains to display-name and subject-line spoofing — including CJK/Japanese native-script variants that Western-centric tools overlook.
The display-name and subject-line brand abuse that dominates real phishing gets caught. On live traffic, From-display-name spoofing alone out-volumes all domain-squatting techniques combined by ~40×.
What question it answers
Who's impersonating our brands? Are display-name attacks hitting us? What's the volume of CJK brand abuse?
Brand Protection answers these questions with a purpose-built detector that understands the tricks attackers use — and the language-specific variations that Western-centric tools miss.
Beyond domain watching
Traditional brand protection watches domain registrars. Real phishing happens in the From display name and subject line — 'Support' as the display name with a random freemail domain, or 'Invoice: ACME Corp' in the subject with no brand reference in the sender.
These techniques out-volume domain squatting by 40×. Brand Protection catches them.

Example: Display-name spoofing at scale
A financial services customer adds their brand to the protection list. Brand Protection surfaces 15,000 messages with 'Bank of America' in the From display name — but the sender domains are random freemail providers. Domain-based filters miss this entirely. The operator adds the display-name pattern to a map and blocks the entire campaign.










